In an era dominated by AI‑powered cameras, smart shelves and predictive analytics, the traditional mystery shopper strategy for retailers might seem like a thing of the past. But as the founder and ...

Discovery Bank dropped this little bombshell through its SpendTrend dashboard, which tracked how clients splurged from midnight to 11pm on Black Friday. Here’s what they found: The average online ...

Mystery shoppers go by a couple of different names — evaluators, secret shoppers — but, regardless of the name, the job is the same: mystery shoppers document their experiences to help businesses that ...

Chiara is an award-winning investigative reporter who specialises in banking and fraud, joining Which? in 2015 following six years as a personal finance journalist at a national newspaper. Scam ...