De la publicité aux canaux propriétaires, découvrez comment les marques orchestrent paid, earned et owned media pour se démarquer.

Depuis deux décennies, le modèle SaaS a imposé comme standard de l’industrie logicielle la facturation par utilisateur, les abonnements mensuels ou annuels, puis la tarification à l’usage, mais ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Advertising has existed for ...

Manny Medina, previously best-known as the founder of sales automation startup Outreach ($4.4 billion valuation), has wowed investors with his young startup, Paid. Paid just closed an oversubscribed ...